The Challenge:

The Marketing Manager from our local Home Hardware Building Center reached out to us, they wanted to showcase their marketing material inside the store - They were thinking BIG. The Marketing & management team were looking to showcase both corporate marketing material as well as their local involvement in the community with the aid of a large video wall.

March 2022 - We arrived onsite, not really fully understanding the sheer scope of the ideas, and after a short meeting the scale of the project was clear. They wanted to know if we could build them not one, but two 9 screen video walls and possibly 10 other digital boards located elsewhere inside the store and as always, the Flook Digital Media team was up for the challenge.

The Solution:

Using Brightsign media players and a feature call "Autowall" we developed a 9 screen layout using dynamic playlists that can be scheduled by the resident marketing team at the store. The team uses Canva to design pages for the walls, with a blend of local and corporate information.

The Paint Department has 2 screens displaying full colour material, sales and upcoming paint programs. The Rentals Department has 2 boards displaying the full list of all equipment for rent, including pricing. The Contractors Counter has 3 screens, there are two showing commodity pricing and the center board showing PRO contractor promotions and events for the contractors. The Kitchen and Appliance Departments both have screens showing the latest promotions and products. Read more

• Completed on: August, 2022
• Location: Invermere, BC
• Client: Invermere Home Hardware Building Center