project details:
The Challenge:
We think this one is better explained with pictures and a tiny bit of text. Chris called us about their "Old Devil Moon" project, a unique place in San Francisco with "Craft Beer, Cocktails, PO Boys, Patio, Mischief Made and Spritis Raised". They were still building the place but looking for a digital chalkboard tap list projected onto a real chalkboard with some of the elements animated.
The Solution:
We came up with a "chalkboard look" design idea for Chris, using their supplied logo, art and design specifications. We also created very subtle animations of the moon tilting, the light in the cabin going on and off, wind blowing through the tree branches, stars twinkling and a water ripple in the moon reflection. Yes we can do animation on a chalkboard!
It looks rad! The vast majority of people had no idea it was a projection and several times someone freaked out when they saw it move and realized it wasn't chalk. The very subtle animation is just perfect.
The Challenge
Chris sent us a drawing of his idea on how he envisioned the board layout
The design
The design we created for Old Devil Moon
The Final Result
Since the digital animated tap list is projected onto an actual chalkboard, the board could be divided showing the projected beer list at the top and in actual chalk written and drawn elements at the bottom. How awesome is that!
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